Bacardi Limited Aligns Corporate Responsibility Strategy to Include UN Sustainable Development Goals
Reporting of environmental achievements show significant reductions in water usage, greenhouse gas emissions intensity, and waste.
Bacardi Limited, the largest privately held spirits company in the world, today announced the compilation of results of its environmental sustainability goals made in 2014 and expanded its "Good Spirited: Building a Sustainable Future" environmental initiative to now encompass the company's entire Corporate Responsibility (CR) platform.
With the expansion, the Good Spirited platform now comprises Marketplace, which includes responsible marketing and responsible drinking, Philanthropy & Community Investment, People, as well as the initial focus areas of Responsible Sourcing and Environment. This commitment aligns family-owned Bacardi's CR platform with most of the United Nations Sustainable Development Goals (SDGs).
Announced in early 2014, Good Spirited was an ambitious environmental sustainability initiative with specific goals in sourcing, packaging, and operations to be achieved by 2017 and 2022 -- under the vision to return to the environment at least as much as we take away. Significant reductions have been achieved in greenhouse gas emission (GHG) intensity (59%) and water usage (50%), as well as Zero Waste to Landfill targets. In addition, the original sourcing goal to obtain 40% of sustainably sourced sugarcane-derived products used to make BACARDĺ® rums were not only achieved but more than doubled.
"Every Bacardi employee should take pride in what we have achieved to make the world a better, more sustainable place," adds Jean-Marc Lambert, senior vice president - Global Operations, for Bacardi. "While we are pleased with our almost 60% reduction in GHG intensity and 50% reduction in water usage, we're not stopping here—we're working to achieve a net-zero impact throughout the value chain of our world-class brands. Our goal remains to return to the environment at least as much as we take away."
Environmental Sustainability Achievements
Key achievements include:
Building on these achievements, Bacardi is evolving its strategy by committing to new, more encompassing Good Spirited goals globally, aligning with relevant UN Sustainable Development Goals (SDGs) and reinforcing the impact the private sector can make, often through partnerships, on many of the goals. These new global goals will progress to support future corporate and commercial strategies.
5 Global Goals Align with 10 SDGs
To support 10 of the UN SDGs that Bacardi can impact, the company has set five new goals with multiple corresponding targets with an end date of 2025. The new Good Spirited global goals build on past successes and look holistically at the value chain. When setting these goals, Bacardi looked to international standards and benchmarks to ensure the targets were ambitious and meaningful.
1. Support the global strategy to reduce the harmful use of alcohol (UN SDG #3)
2. Care for and support our people, and reflect the diversity of our global operations (UN SDGs #5, #8)
3. Return to the environment at least as much as we take away (UN SDGs #6, #7, #12, #13, #14)
4. Source our materials responsibly (UN SDGs #8, #12, #15)
5. Take care of our communities (UN SDG #17)
"Since our founding in 1862, Bacardi has been built with a sense of being Fearless, with a Founders Mentality of running the business, coupled with Family and heritage at its core," said Rick Wilson, senior vice president of Corporate Responsibility at Bacardi. "Moving forward, these values will guide our continued commitment to be a responsible business by empowering our employees to question, challenge, and innovate the way we work and always be Good Spirited. We want them to see the organization as if it was their own, to do what's right for the business, take accountability for their work, and to treat each other and our communities like family."
To read more about Corporate Responsibility within Bacardi, visit the Corporate Responsibility section at https://www.bacardilimited.com/corporate-responsibility/.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, PATRÓN® tequila, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded more than 156 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs approximately 5,500, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.