Omni Hotels & Resorts donates more than 76,000 meals as a result of PGA TOUR Birdies-or-Better campaign
14 million+ meals donated thus far as part of brand's 'Say Goodnight to Hunger' program
To commemorate Giving Tuesday, Omni Hotels & Resorts today announced that more than 76,000* meals have been donated to local Feeding America food banks through its PGA TOUR Birdies-or-Better campaign. To date, Omni's Say Goodnight to Hunger program has provided more than 14 million meals to help end the fight against hunger.
"With a long-standing commitment to giving back to those in need, Omni is proud to have provided more than 76,000 meals as a result of our PGA TOUR Birdie-or-Better initiative through our Say Goodnight to Hunger program," said Peter Strebel, president of Omni Hotels & Resorts. "The program also elevates our commitment to golf and working with our strategic partner at the PGA TOUR."
Omni's first major sports league-wide sponsorship began in June and prompted the brand to develop the Birdie-or-Better campaign as a way for Omni, TOUR players and tournaments to come together for a great cause, while celebrating Omni's two-year anniversary of the Say Goodnight to Hunger program. Through the promotion, Omni provides four meals to a family in need for every birdie-or-better made during each PGA TOUR event. Omni began the program in June and the current donation totals ran through the TOUR Championship in September. Meal donations were made to local Feeding America food banks in each tournament's home city and include:
"More than 40 million people in America struggle to put food on their tables. Feeding America is grateful for Omni's commitment to fighting hunger," said Matt Knott, president at Feeding America. "Through the Say Goodnight to Hunger campaign, Omni helps local food banks across our nation feed people in need. The addition of the 'birdie promotion' is yet another way Omni provides support to local communities."
Omni's Birdie-or-Better campaign for the 2018-19 PGA TOUR Season started at the Safeway Open in October and will end in August 2019 at the TOUR Championship in Atlanta. On average, more than 60,000 birdies and eagles are recorded during a PGA TOUR season.
"Omni's support of food banks is impressive, and its Birdies-or-Better campaign complements the amazing charitable contributions made by each of our tournaments across the country," says Tyler Dennis, chief of operations for the PGA TOUR. "We are proud to support Omni's commitment to feeding families and reducing hunger nationwide."
As an Official Marketing Partner of the PGA TOUR, Omni provides a variety of benefits to players, including the highest-level membership in Omni's Select Guest® loyalty program and a designated number of room nights for members of the PGA TOUR, PGA TOUR Champions and Web.com Tour.
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business and leisure destinations across North America. With more than 25 iconic golf courses and 16 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest loyalty program. As a founding member of the Global Hotel Alliance, Select Guest is further expanded through the DISCOVERY® loyalty program offering members additional global benefits. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative to provide millions of meals each year for food banks to feed children, families and seniors in communities in which it operates.
Located in some of the country's most beautiful destinations, Omni's collection of 60 luxury hotels includes 12 golf resorts featuring more than 25 golf courses designed by award-winning golf architects. Each golf resort is complete with luxurious accommodations and superior service, on and off the course. Championship courses include the Cascades Course at The Omni Homestead in Virginia; the Donald Ross-designed courses at The Omni Grove Park Inn in North Carolina and Omni Mount Washington in New Hampshire; and the recently redesigned Fazio Foothills at Omni Barton Creek in Texas to name a few.
About PGA TOUR
By showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world's best players, hailing from 25 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.
*Between May 14, 2018, and September 23, 2018, for each birdie-or-better scored during the 2017-18 PGA TOUR season, Omni donated the equivalent of four meals. $1 helps provide at least 10 meals on behalf of local food banks.