Mr. Abdallah Massaad, Chairman of the Company is also a member of the Board of Directors of RAK Power Pvt. Ltd. and R.A.K. Security and Services (Pvt) Ltd. [subsidiary companies of RAK Ceramics (Bangladesh) Limited]. Mr. Massaad has led RAK Ceramics PJSC as Group Chief Executive Officer since June 2012.
He is also a representative on the board and management of several subsidiaries of RAK Ceramics. He is extremely knowledgeable in the fields of ceramics and industrial manufacturing, and is instrumental in helping companies engage in the forward and backward integration of the ceramics supply chain.
His tenure with RAK Ceramics began in 2004, when Mr. Massaad was invited as a Marketing Consultant to assist the CEO office, and upgrade the branding and positioning of the company in preparation for future sales and marketing challenges arising from ambitious expansion plans.
Mr. Massaad formally joined RAK Ceramics in 2006 as Deputy CEO, responsible for operations management, strategy development, implementation and RAK Ceramics’ global interests. He supported the Chairman and CEO with strategic planning and expansion initiatives enabling the company to reach the milestone of 1 billion square metres of global sales since it began. He was also responsible for implementing Corporate Governance regulations and overseeing the strategic refocusing of the business portfolio.
June 2014 marked a transformational point for RAK Ceramics under Mr. Massaad’s leadership, when Samena Capital acquired 30.6% of the business and implemented a "Value Creation Plan" aimed at unlocking value for shareholders. As part of the Value Creation Plan, RAK Ceramics started a re-focused strategy which aims to streamline global businesses and identify its most profitable operations.
In 2015, Mr. Massaad won an International Business Stevie® Award for ‘Executive of the Year (Manufacturing)’. The efforts of Mr. Massaad as a visionary CEO were also further recognized when he was awarded ‘Industry CEO of the Year’ at the CEO Middle East Annual Awards 2015.
Having over 24 years of experience from field sales, to sales management, to product marketing, Mr. Massaad has highly developed business leadership skills in national and international markets. Prior to joining RAK Ceramics, Mr. Massaad was the General Manager of International Ceramics Company SARL (ICC) Lebanon.
Mr. Massaad holds post graduate qualifications in Management ‘DEA in Business Administration’ (1998) and an undergraduate degree “Maitrise in Business Administration – Marketing” from USEK (Université Saint-Esprit de Kaslik), Lebanon. He is well versed in Arabic, French and English.
Today RAK Ceramics is one of the largest ceramics manufacturers in the world and has sold over 1 billion square metres of tiles. RAK Ceramics was established in Ras Al Khaimah in 1989 by H.H. Sheikh Saud Bin Saqr Al Qasimi, member of the Supreme Council and Ruler of Ras Al Khaimah, who aspired to have the best machinery, latest technology, and to produce the best products possible for sale in the world. Our vision is to be the world's leading ceramics lifestyle solutions provider. We serve clients in more than 150 countries through operational hubs in Europe, Middle East, Asia and Australia. We employ 15,000 staff and have a global production capacity of 110 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 600,000 pieces of faucets per year.